Parsi Trade and Culture
Exhibition at NGMA on the occasion of 10th World Zorastrian Congress
Across Oceans and Flowing Silks
From Canton to Bombay
18th to 20th Century
An exhibition on Parsi Trade and Culture
The exhibition at the NGMA beginning January 28, 2013, and included panel discussions, poetry readings, film screenings and more. It was divided into two parts: “Across Oceans & Flowing Silks,” which focuses on Parsi trading with Canton, and their other trade relationships in India and abroad. The other is “No Parsi Is An Island,” which “traces the work of Parsi artists from the late colonial period to the present.”
The company was going through a transformation. Change in management saw new challenges.
We were assigned to re-work brand image for higher recall value, better appeal and improved communication. Assignment- To re-building the brand persona.
The green dotted wave symbolised continuity and growth and earmarked fresh perspective and innovation.
The image created was a brand that is assertive, has a high awareness of quality and always thriving for a higher goal.
Siyaram’s Autumn /winter trends launch.
The client wanted to create a brand experience for all their dealers. The event had to carry a brand message that would resonate with the products.
A Hanger space of 20,000 Sq.feet that was transformed with thematic sets narrating a story about the brand. Playful use of props made the merchandise displays more interactive and had a high recall value.
Each product range associated with a theme. An otherwise monotonous presentation became alive with dialogue and thought exchange.
Laguna Kumarakom (now Zuri) Hotel
We worked to create an environment that told a story of the eco-system, the heritage, the culture, its crafts and integral elements of the region.
Shapes and forms borrowed from local traditional symbols- the house boat, rattan weaves, all symbol of Kerala culture and tourism.